Social Express 2024
How-To Guide
Welcome to Social Express
First National Real Estate's all-in-one, social media management platform
Social Express (powered by Properti) manages the challenge of consistently finding or creating professional, useful, engaging, and entertaining social media content.
Social media creates connections and conversations with customers and your local community, forming the foundation of new client relationships that will drive business over the long term. Social Express automates social media posts for you and can create content that publishes to the following pages:
Google Business Profile
Youtube
This eBook is your guide to take control of your social media presence through Social Express. It covers everything from integrating your listings and keeping tabs on the content that Head Office creates for you to scheduling your custom posts and promoting your content to a broader audience.
You can register using the link below if your office isn't on Social Express.
What is Properti?
Social Media Marketing Automation for Real Estate
You can use Properti to manage, schedule and delete social media posts. You can utilise its triggers to have automated content created. It integrates with your CRM of choice, so all the listings you upload will already be in the platform. It can even automate creating paid campaigns for you.
First National has worked with Properti to ensure our offices are posting consistent content online. Properti has access to all of First National's brand styles and will create your property posts using your own First National brand style. Fresh and timely generic content are also added in automatically to balance out all your listing posts.
Properti can automatically generate social media posts for all your Just Listed, Sold, For Lease and Leased properties. Captions are pre-written and is based on the property's description. It can re-post properties that has had changes with price or status (Under Offer).
Properti Features
Grow your business socially using all the features integrated into one platform
See all your property listings and simultaneously post on your social media
Store all your social media posts and plan ahead
Under the Creative tab, you'll find all generic content, sales and property management campaigns, and brand awareness campaigns, plus all the listings, OFIs, suburb reports, and clearance rates. Here, you can directly publish your creative organically or as a paid campaign.
Connect your Google My Business account
Once you connect your Google My Business account to Properti, you'll have access to your customer reviews in one convenient location. This integration allows you to ensure you stay on top of customer feedback. Additionally, with just a few clicks, you can create social media posts showcasing your 5-star reviews, turning positive customer experiences into powerful marketing content that can be shared across your social media platforms.
Click here to learn how to create a Google Review post.
Add content to your social media
The News Content tab lets you stay updated with the latest industry news by integrating online news blogs through RSS feed. This feature aggregates relevant news articles and blog posts, providing a continuous content stream. Moreover, you can easily transform these news updates into engaging social media posts, helping you share timely and relevant information with your audience while enhancing your social media presence.
Click here to learn how to connect and schedule news/blog contentGeneric Content Schedule
Your office's social media calendar at your fingertips
Welcome to your very own fully controllable social media platform. Whilst the platform will automatically schedule an array of content for you every single week. You can also schedule all your customised and localised content for social media profiles directly through the platform.
When you join the platform, your National Support Office team will set up your profile using a default schedule. This is the option that most offices utilise, as it offers a broad range of content types, along with the most defining feature of the platform, the ability to integrate your listings and open for inspections.
Under the Posts tab, you can manage all scheduled posts on one screen. Generic Content is uploaded and scheduled to your workspace every Sunday for the upcoming week. You can edit or delete these scheduled posts before it gets published as long as you do it before it's scheduled to post. We recommend looking at it every Monday morning to be sure you're happy with what goes out to your page.
The most popular use of Social Express is to automatically schedule and post content to your office's Facebook page.
When signing up for Social Express, this is set up by default, and you will be given our recommended schedule, which will gather content from the National Support Office's generic contents and your CRM.
This content is scheduled for Sunday, and we recommend you check it each Monday to know what is going on that week. You can delete, edit, or add to the schedule under the Posts tab.
Default Content Schedule Example —
Generic Post / Content — Provided by National Support Office every week so your office has fresh content on your social media page, including How-Tos, Tips, and Quotes.
Auction Clearance Rate — Depending on the data available on Proptrack, clearance rate auction data from the past weekend will be pulled across and input into a dynamic post on Mondays. It is important to note that data can only be generated for major capital cities so this capability is limited to the data we have access to.
Curated Content / Blog (Facebook)—Within the platform, we integrate with online publications such as Homes To Love, Your Home and Garden, and News.com.au. Every Tuesday, articles from trusted websites curated by NSO staff will be scheduled and posted directly to your Facebook account.
Other content — Seasonal collateral, International Holidays/Events and the RBA Cash Rate.
Trigger automation
Hassle-free automated social media property listing posts
All your social media content is automatically created, scheduled, and posted to all your accounts. Data is synced through from your CRM.
Automation includes reels and stories
Beyond standard feed posts, this feature also enables you to automate creating and posting Reels and Stories for your property listings. This ensures a comprehensive and dynamic social media presence, engaging your audience with various content formats effortlessly and making your social media strategy more effective and time-efficient.
Automated Market/Suburb Reports
Now, it offers an advanced automation feature that allows you to generate and post suburb reports automatically. This powerful tool streamlines your content creation process by regularly updating and sharing detailed market insights and trends relevant to your area. Data is supplied by Proptrack.
We have more automation templates! Click here to see more
Ad Campaigns (Paid Ad)
Make sure your posts are seen by more people on social
While consistently posting organically to your social channels is vitally important for your local presence, if you are seeking to grow and expand your business through the power of social media, it becomes very beneficial to consider investing in your content and boosting it to a wider audience.
Click here for a step-by-step guide to run a paid ad campaign.
If you have any questions about Social Express, contact socialexpress@firstnational.com.au
Most Recent Webinar on Paid Social Media Campaign
"Reach More People In Your Area: Paid Facebook & Instagram Campaigns Made Easy with Social"
Watch to learn more about paid campaigns, why the office should run paid advertising on your Social media and how simple it is to run a paid campaign on Social Express
For more information, click here.
Additional Ideas & Contents
Pin a post to the top of your profile
Pinning posts on Instagram is important because it allows you to highlight key content at the top of your profile. This ensures that your most important or engaging posts are the first things visitors see, helping to make a strong impression and drive more interaction with your brand or message.
Highlighting your contents
Highlighting on Instagram is important because it lets you permanently showcase your best stories on your profile. This feature helps you organize and display key content, such as product updates or testimonials, making it easily accessible to visitors and enhancing your profile’s visual appeal.
Add your links on Instagram
Adding Links to your Instagram profile is essential because it lets you share multiple links from one bio URL, driving traffic to various destinations like your website or store without changing the link frequently.
Linktree
You might already be aware that links can't be added to Instagram captions, so using Linktree to house all your links is great. Sign up to Linktree and place the main URL in your Instagram bio where you can add property links, appraisal form pages, blogs, etc.
Fingertip
An alternative to Linktree would be Fingertip. It is much more visual and has drag-and-drop blocks that are easy to set up. It is free to create a page until July 31st, 2024.
Content Ideas
Market Update Videos
Market update videos on social media are crucial for real estate professionals because they provide timely information, establish credibility, and engage a broader audience. Sharing market trends and insights attracts potential buyers, sellers, and investors, driving traffic and generating leads.
Meet the Team Images/Videos
Meet the team photos and videos on social media are essential for real estate professionals as they personalise the business, build trust, and foster connections with clients. By showcasing the team’s personalities and expertise, these visuals enhance credibility and make the company more relatable, helping to attract and retain clients.
Local Events/Sponsorship
Sharing photos and videos of local events and sponsorships on social media is important for real estate professionals because it demonstrates community involvement, builds local brand awareness, and fosters positive relationships. Highlighting participation in local events shows a commitment to the community, enhancing the company’s reputation and attracting clients who value local engagement.
